05 August 2009

Are You Making These 7 Marketing Mistakes Right Now?



1. Waiting until your client load has dropped by 25-50% before you take action?

2. Depending solely on referral sources / insurance panels, or word of mouth to fill your practice?

3. Using cancelled appointment times for everything except marketing?

4. Thinking a website or traditional networking is all the marketing you need to do?

5. Not revising your website to be high touch and client-centered?

6. Not thinking NOW from a prospective client's point of view about the problems they'll be facing come October through January?

7. Wanting to believe you can succeed by doing less than building a systematic marketing system and tending to it on a daily basis?

If you're making any of these mistakes, what are you going to do about it?

What 3 things can you do differently to turn your practice around?

Making the commitment to your business -- as if it were a child whose life you were responsible for, rather than a game to be played when it kills time -- is essential for all solopreneurs in the healing arts who want a thriving practice. What commitments are you holding yourself accountable for today?

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3 comments:

Mike Miller, PhD said...

THANKS Deah for more salient reminders.

Mike Miller, PhD
http://establishinganinternetpresencefor therapists.com

Lee Horto said...

Good post Deah!

Coach Deah said...

Thanks, guys!:)