09 June 2009

Be in business FOR yourself, not BY yourself

Yesterday I was talking with a coaching colleague when one of us used the phrasing of being in business by yourself. That stopped me, and I couldn't quit thinking about how big a difference a simple little word makes to one's empowerment for success when self-employed.

Being in business BY yourself -- it seems to me -- is how many solopreneurs in the healing arts approach tackling all the systems and support structures necessary to getting and serving clients. We see it as a lonely, isolated, almost defeated position to be in. For those of us who are more naturally extroverted social creatures, the circumstance of doing anything by ourselves is distressing and grinds down our enthusiasm for being accountable for the tasks that promote success.

No wonder we then have trouble making our practices thrive.

Being in business FOR yourself -- in my perspective -- is a more empowered mindset. It's knowing you have complete autonomy for daily decisions, long range directions, development of the strategic vision, generating motivations, and harvesting of rewards. It's having total choice about what to do ourselves, to what degree, and what to outsource to others, and when.

Yes, that CAN be scary at first. It can feel overwhelming and intimidating to accept that much responsibility and wield that much control.

But try it, won't you? Your confidence will grow, and you may just come to love it.

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