To work as the effective center of your web-presence, your website and/or blog needs to be created with multiple functions in mind. The old idea of a website simply being an online brochure is no longer a smart approach for attracting clients.
At minimum, this is what all solopreneurs in the healing arts need:
- a visually attractive and attracting design
- conversion elements such as data base builder contact management and autoresponder widets
- good search engine optimization (SEO)
- compelling copywriting
- purposeful strategic marketing
- appropriate community-building components such as a forum and rss feeds
- social media integration
Most web designers can provide pretty pages with smooth navigation and install conversion elements. Many can ensure or advise on SEO. Some will know how to best incorporate community building and social media components.
Few are really skilled in helping you write compelling content. Almost none will know how to develop good client attracting marketing for the private practice professions that have more conservative ethics than the majority of internet businesses.
If you don't yet have a website or blog for your business, or if you know you need to update and upgrade, ask yourself:
- what do I want my website or blog to do?
- what do my ideal clients need from my website or blog?
- what's the easiest, cheapest, best way to provide that?
- how much can I create and control myself?
- what will I need a designer's or tech-savvy person to help me with?