~ Being in private practice is being in business. If we don't attend to the business aspects like business people, we won't survive.
~ Being in business as a one person show is actually being in two businesses: the business of conducting counseling or coaching or medicine, and the business of having a business.
~ Any sole proprietor is working more than double a full time job if we are being successful. Marketing alone is a full time job.
~ The conventional wisdom that most small businesses (including one person shows) fail in the first 3-5 years is true for therapists, coaches, and NDs especially because as a profession we don't put enough attention on the business aspects, don't adopt a business mindset, and above all, don't do smart marketing.
~ Any profit at all is good. Some loss may be a tax advantage, depending on your filing status.
~ Some keys to business survival in a recession are:
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