Plan?? Who me? I hear you groaning.
When I ask clients, what's your current marketing plan, most often the answer I hear is: My plan is to get more clients and make more money.
Uh huh, I say. And exactly what are the structures and action steps that accomplish that?
Well, uh, I hear, I put a profile up on the internet, and I have business cards, and I sent a letter announcing my services to chiropractor's offices but I haven't really gotten much business yet. I guess I just need to do more of that.
Okay, let's stop right here. This is not a plan.
A plan at minimum identifies what you want (goals), what you need to have and do to get it (actions), how you will know it's working (measures), and when you are holding yourself accountable for getting things done (timelines).
A marketing plan is your road map to success. It keeps you focused on the effective and efficient actions that will have the desired payoffs. It helps prevent detours into the land of self-sabotage.
And even prior to thinking through your marketing plan, there are 3 very necessary steps you can take, starting right now.
That's why I introduce my clients -- most of whom are introverts just like you who go into heart pounding, sweaty panic at the idea of promoting themselves at networking events -- to the step by step foundation building and advanced actions that get them on that road to private practice success.
What are the first necessary steps -- before a marketing plan, business cards, profiles, and referral solicitation contacts?
- carve out a minimum of 3+ hours every day for developing your marketing plan, building the structures, taking the actions, and evaluating the results
- start with narrowing your marketing to one ideal client type
- know their psycho-graphics inside and out