05 October 2009
The 4 Legs of Effective Marketing
Effective marketing strategy has 4 main legs:
1. who your ideal client is
2. what type of marketing personality You have
3. how much persistence you are able to commit
4. what stage of development you're in (what your marketing need is)
No one leg of strategy is THE answer for everyone.
Know who your ideal client is. This drives where and how you market, and what your marketing message needs to say. We all have to start here.
Know what type of marketing personality You have. This helps construct a marketing plan that can be consistently followed to get results. We all present ourselves and our business better if we lead with the strengths of being an introvert or extrovert, and use the style opposite from our own to supplement primary activities.
Know how much persistence you are able to commit. Carve out the necessary daily/ weekly/ monthly time, nurture the energy, gain the skills, and do the follow through -- all are needed to make your marketing efforts work.
By the way: four hours a day is optimal to start. Four hours a week is better than 4 hours a month. The more persistence you put in, the faster your business will grow.
Know whether you need to fill your pipeline, follow up with a contact list, get more chance to talk about your work, or become more efficient at converting interested people into clients. Those are the four stages of client attraction development for solopreneurs in the healing arts.
When you know which stage you're in, you'll know exactly what marketing activities you should be doing.
Need help? See The No Hype Mentor for a coaching package that's right for you.